Colorado Lottery Website Rebuild
We partnered with Hostworks, Cactus Communications and Jeremy Irwin to completely redesign the Colorado Lottery's interactive presence including a mobile optimized version. The primary goal of users on this site is to check winning numbers. But we didn't want the winning numbers to ruin the "fun" attributes of the site or interfere with the branding. To solve this problem, we put the winning numbers on the home page, but below the fold. We used an affordance to draw users to the winning numbers area without ruining the overall experience.
The Colorado Lottery website regularly receives 400,000 unique visitors a day. With such a large and diverse user population, it was essential to build a site that would accomodate the many stakeholders without compromising the Lottery's brand. My role was to lead the design of the user experience for this project. I started with a discovery phase to learn what the current site was doing well and what it could do better for both it's internal stakeholders and end users. I used contextual inquiry methods including observation, interviews and surveys to learn why users came to the site and what they wanted. The design phase included taking inventory of the existing content and working with subject matter experts to develop a comprehensive content inventory. The wireframing was a highly iterative process (my preferred way to work) and resulted in a polished site and high-concept experience.
