HIgh Fidelity Wireframe: REI Custom Clothing Interface

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This is a wireframe of a RIA application designed to allow users to create customized garments directly from the merchants website. The application is designed to fit seamlessly into the merchant's site. The interface uses a "drag and drop" framework; features such as pockets, hoods, zippers, etc. are dragged from the menu on the left onto the garment. The user chooses sizing, color, material (e.g. Goretex, nylon, etc.)

The area on right side of the screen displays the users choices and the current price, as designed. These automatically update based on user selections.

The business case for this application was to market a truly unique product by giving customers the ability to customize their purchases.

The sketch was a preliminary concept based on user requirements. Just a simple visualization of the UI.

Tools used:
Axure (wireframes)
Illustrator/Photoshop (imaging)
Visio (user flows)
Excel, Word, Powerpoint (business documents).